The Infamous Title Sequence Pitch
Client: A&E (FAKE CLIENT EXERCISE)
Creative Brief: Develop and pitch three unique design solutions (including logo resolve and style frames) for the opening title sequence of the new USA Network original series, The Infamous. Your creative directions should each demonstrate originality while clearly communicating the tone and premise of the show.
Synopsis: The Infamous centers on two complicated men on a collision course: an ambitious reformed gangster-turned-aspiring hip-hop producer poised to break out of South Central, and the LAPD detective hell-bent on taking him down. The unflinching crime drama is set against real events in turbulent 1990s Los Angeles — and leading up to the L.A. Riots that tore the city apart.
Deliverables: Develop a presentation to pitch your three (3) unique design solutions for your assigned show’s opening title sequence. Your professional presentation (PDF) must include the following:
Cover Page
Show Title; Synopsis; Tone; Credits
Design Direction 01: Title, Written Design Approach
4 Style Frames* (must include credit type treatment and logo resolve)
Design Direction 02: Title, Written Design Approach
4 Style Frames* (must include credit type treatment and logo resolve)
Design Direction 03: Title, Written Design Approach
4 Style Frames* (must include credit type treatment and logo resolve)
*For each direction, include each style frame individually on a separate page, followed by 1 page with all 4-up.