Alzheimers PSA

Client: No Client

Creative Brief: Raise awareness of the effects of Alzheimer’s disease by visually communicating the raw emotions felt by individuals living with this devastating disease.

Use Quote: “She is leaving him, not all at once, which would be painful enough, but in a wrenching succession of separations. One moment she is here, and then she is gone again, and each journey takes her a little farther from his reach. He cannot follow her, and he wonders where she goes when she leaves.”