All Faiths Food Bank PSA - Holiday
WINNER OF TWO SILVER ADDY AWARDS
Client: All Faiths Food Bank
Creative Brief: This project was designed to draw a dramatic contrast between the ways people view food in their lives. In the beginning of the animation, my Collaborative Partner and I wanted to present positive & personal interpretations and metaphors for food, then quickly take away the engaging visuals to emphasize the reality that, for some, food is not available. We wanted a clear call to action to help urge people to donate food to their local food bank.
(As of September 2016 this has been given to food banks in 27 states.)
Deliverables: A :30 second h264 quicktime file at 30fps
Concept by: Christian Huthmacher & Sarahina Borgia
Design, Gingerbread Models, and Typography by: Sarahina Borgia
Animation, 3D Modeling, Texturing, Compositing, and Sound Design by: Christian Huthmacher
Camera Operation by: Derek Donley
Talent: Cain Hopkins
Equipment Used: Canon 5D MKIII, Canon 17-40L Lens, Revolve Slider, and a Revolve Follow Focus
Software Used: Adobe Photoshop, After Effects, Maxon Cinema 4D, The Foundry's Nuke, Acoustica Mixcraft
*All footage shot on Ringling College of Art and Designs Motion Design Green Screen Room Sound Stage
Breakdown:
Raw Footage: f/2.8, iso 200, shutter 1/60
Artificial Grain Emulates Kodak Vision 3, ASA 50T
Software:
Adobe Photoshop (Texture Creation)
After Effects (2D Animation, Main Composite, Secondary Color Correction)
Maxon Cinema 4D (3D Animation and Texturing)
The Foundry's Nuke (3D Camera Tracking, Secondary Composite, Main Color Correction)
Acoustica Mixcraft (Music Creation)
Concept by: Christian Huthmacher & Sarahina Borgia
Design, Gingerbread Models, and Typeography by: Sarahina Borgia
Animation, 3D Modeling, Texturing, Composite, Sound Design and Breakdown Edit by: Christian Huthmacher
Final Animatic:
Drawings by Sarahina Borgia
Edit and Music by Christian Huthmacher
Style Frames:
Design, Gingerbread Models, and Typeography by: Sarahina Borgia
Animation, 3D Modeling, Texturing,and Composite by: Christian Huthmacher
Camera Operation by: Derek Donley
